Zeros
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This campaign aimed to drive UGC and boost visibility for Cassö’s track Zeros on TikTok and Instagram. Launched on August 3rd, we collaborated with a mix of UK-based micro, macro, and mega influencers, using lip-sync content and on-screen relatable text to align with the song’s tone.
At the start, Zeros had 156 videos under the original sound. By the end of the campaign, UGC had grown to 651 videos, with over 2.6 million people reached, a 4% engagement rate, and a £2 CPM.
Casso / Ministry of Sound
Territories
UK
| CPM | £2 |
| UCG increase | 317% |
| Views | 2,630,000 |
| Engagement | 4% |
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