What the Hell Just Happened? (Eurovision 2025)
-
This campaign centred around Remember Monday’s Eurovision 2025 entry What the Hell Just Happened, using a targeted content strategy to maximise reach and engagement. Spanning nine videos across TikTok and Instagram, the campaign tapped into relatable storytelling and emotional themes that resonated strongly with audiences.
By the end of the run, the content had generated over 2 million views with a highly efficient £2 CPM, showcasing both the track’s viral potential ahead of Eurovision and the impact of our creator-led approach.
Remember Monday / The Other Songs
Territories
EU
| CPM | £2 |
| UCG increase | 717% |
| Views | 2,000,000 |
| Engagement | 5% |
Top moments
Get your campaign in motion
Ready to launch? Tell us what you need and we’ll take it from there. We will build a campaign that connects, performs, and makes waves where it matters.