I Think They Call This Love
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Elliot James Reay experienced a viral moment on TikTok, and we capitalised on the momentum by expanding his reach across diverse UK audiences—spanning Gen Z, Gen X, and even Boomers. We partnered with a wide range of creators, many of whom produced content that amplified his message and showcased the depth of his artistry, helping to turn a viral moment into sustained visibility and engagement.
Elliot James Reay / Polydor
Territories
EU
| CPM | £1 |
| UCG increase | 84% |
| Views | 15,880,000 |
| Engagement | 6% |
Top moments
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